![]() The ability to influence and persuade is critical to success in the financial industry. Whether you’re a financial advisor, a stockbroker, or simply looking to invest your own money, you need to be able to sell your ideas and convince others to invest in your recommendations. This key insight is especially relevant in the world of money and finance. But it’s an integral part of our daily lives. This means that selling isn’t just limited to traditional sales positions. The book “To Sell is Human” argues that everyone (not just salespeople) engages in selling in various forms - including influencing and persuading. If so, you’re already engaging in selling. Have you ever found yourself trying to convince someone (about anything)? ⓵ Insight No.1: The concept of non-sales selling
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